How can the electronic price tag system help chain brands achieve unified price control? —— Zilian TIssuing time:2026-05-27 09:57 In modern retail operations, the efficiency and accuracy of price management directly impact a brand's profitability and market competitiveness. For chain brands with multiple stores, the traditional paper price tag management model is becoming one of the main obstacles to operational upgrades. Industry Pain Points: Three Core Issues of Traditional Price Tag Management Price execution out of controlChain brand headquarters often struggle to ensure that every store adheres to a uniform pricing policy. During promotional periods, instances of stores failing to replace or replacing price tags incorrectly occur frequently, leading to consumer complaints or even market regulatory risks. Low efficiency in multi-store collaborationA medium-sized store (with 3,000 to 8,000 SKUs) takes an average of 90 minutes to complete a store-wide price change. For chain brands with dozens or even hundreds of stores, the manpower coordination costs for each major promotion are extremely considerable, and it is difficult to achieve a uniform timeliness. Online and offline prices are inconsistentThe failure of e-commerce and physical store pricing systems to be linked in real time has led to a crisis of trust among consumers, directly impacting brand image and repurchase rates.  Solution: Zilian Technology Electronic Shelf Label System Zilian Technology provides a complete electronic price tag solution based on an integrated "cloud-network-terminal" architecture, covering hardware terminals, network transmission, and cloud management, helping chain brands achieve systematic, automated, and intelligent price management. System Workflow Headquarters passedSelf-linked price tag ESL management systemInitiate price adjustment instruction → Instruction sent in real time via cloud → StoreDGW412 Bluetooth GatewayReceive and forward (BLE 5.0 to 4G full network compatibility, coverage radius 15 meters) → Shelf terminalAiKits-ASC401 Smart CardPrice refresh completed in seconds → POS system updates synchronously The entire process requires no human intervention; it is executed automatically by the system. What used to take 90 minutes for a store price change has been reduced to...6 minutesWithin. Why choose Zilian Technology? There are multiple electronic shelf label solutions on the market, but only one can truly cover all aspects simultaneously.Cold chain, warehousing, and retailZilian Technology is one of the few options that offers a complete solution for three scenarios that can be deployed without any wiring. Here are five core advantages that differentiate the self-connection solution from similar products: ① Hardcore adaptation for cold chain scenariosMost electronic shelf labels operate at a minimum temperature of 0°C and fail within days of being placed in a frozen environment. The AiKits-ASC401, however, supports continuous operation over a wide temperature range of -20°C to +65°C and features a built-in automatic restart function for malfunctions, enabling stable operation in extreme environments such as fresh food freezers and cold chain warehouses. This is not a minor difference in specifications, but a crucial threshold for truly successful implementation in cold chain scenarios. ② Zero-construction wireless deployment, making renovation of existing stores effortless.Traditional electronic shelf label solutions rely on Wi-Fi or wired networks. Upgrading older stores often requires rewiring low-voltage wiring, resulting in long project cycles and high hidden costs. The DGW412 Bluetooth gateway, however, utilizes...BLE 5.0 to 4G full network compatibilityThe solution has a coverage radius of 15 meters, and the site...No wiring or low-voltage electrical work required.It can be connected to the network simply by powering on and configuring. The deployment cycle has been reduced from "calculated in months" to "completed in days", making it especially suitable for existing stores that are already in operation to quickly upgrade. ③ Buzzer + Bluetooth positioning: one set of hardware solves two scenariosMost electronic shelf labels only have a "display" function. AiKits-ASC401 has this built-in function.High-decibel buzzerandBluetooth fuzzy positioningIn retail scenarios, this module automatically adjusts the price of near-expiry products while simultaneously triggering a buzzer to attract nearby customers. Real-world testing has shown that this reduces spoilage of fresh produce.20%-30%In warehousing scenarios, pickers can quickly locate goods using voice guidance, improving inventory efficiency.50%One set of terminal hardware covers two high-value application scenarios simultaneously. ④ Type-C rechargeable, completely eliminating battery maintenance costsButton batteries are a hidden operating cost most easily overlooked in traditional electronic shelf labels. Once deployed on a large scale, the manpower required to replace batteries in every single store after they run out often exceeds customer expectations. AiKits-ASC401 uses...210mAh rechargeable lithium battery, Type-C charging interfaceThis fundamentally eliminates the ongoing costs of battery consumables and replacement manpower. ⑤ Medical-grade IoT background, stability is verifiable.Zilian Technology's IoT technology was initially applied in the medical monitoring field, serving devices such as electrocardiographs and ventilators that have extremely stringent requirements for data transmission stability. Long-term strategic partners include...Nippon Kogaku and Mindray MedicalPartnering with leading global healthcare companies, the IoT infrastructure built to medical-grade reliability standards provides a technological guarantee exceeding the industry average for stable operation in retail scenarios.  Core product specifications AiKits-ASC401 Smart Price Tag Card
 DGW412 Bluetooth Gateway
 Application scenarios and actual results Fresh food cold chain chainThe AiKits-ASC401 operates stably in a -20°C frozen environment. The system automatically triggers promotional schedules based on inventory and expiration dates, and uses a buzzer to actively attract customers, effectively reducing fresh produce spoilage.20%-30%This is a scenario that very few similar products can fully cover. Franchise chain price controlThe headquarters directly controls the prices of all stores through the system, and the franchisees' operating authority is restricted, which prevents unauthorized price adjustments and ensures that the brand's pricing system is uniformly implemented in every franchise store. The old store is undergoing rapid upgrades and renovations.The DGW412 wireless deployment solution requires no low-voltage wiring work; existing stores can complete the network setup simply by connecting them to power, reducing the upgrade cycle from months to days and significantly lowering the hidden costs of upgrading older stores. The entire network responded to the promotional event.It supports one-click distribution of all stores and all SKUs, completing the process in seconds with zero omissions, completely solving the problem of coordinating multiple stores during major promotions. Improved warehouse picking efficiencyThe combination of Bluetooth positioning and a buzzer enables voice-guided picking, improving inventory management efficiency in warehouse settings.50%It is especially suitable for scenarios with high requirements for picking accuracy, such as high-end boutiques and large warehouses. Online and offline prices are synchronized.By connecting with e-commerce platforms in real time via API, we ensure consistent pricing both online and offline, eliminating the loss of brand trust caused by price discrepancies.  Actual verification data Leading retailers have already validated the commercial value of this logic:
The core driving force behind both cases points to the same thing:Faster price response and more accurate execution。 Investment return reference Recommended selection by enterprises1-2 storesPilot deployments will be conducted to verify the system integration effect before being gradually rolled out to the entire chain. Taking into account the savings in manpower, reduction in consumables, and benefits from dynamic pricing, the industry generally estimates...The investment payback period is 3 to 4 years.If hidden costs such as promotional losses, customer complaints, and staff turnover are included in the calculation, the actual payback period is usually even shorter. Quick reference for applicable scenarios
About Alinket Founded in 2013, Alinket Technology (Shanghai) Co., Ltd. is a leading domestic provider of IoT software and hardware technology solutions, holding certifications as a "Specialized, Refined, and Innovative Enterprise," "Dual-Software Certification," and "High-Tech Enterprise."Three national-level certifications, and passedISO 9001:2015Quality system certification, product acquisitionFCC, CE and RoHS international certifications. The company's IoT technology is rooted in the medical monitoring field, building its product foundation with medical-grade stability standards, and is now widely used in diverse scenarios such as smart retail, industrial control, and smart offices. It holds IoT technology patents.More than 20 itemsSoftware copyrightMore than 30 piecesAnnual delivery capacity exceeded2 million sets。 Long-term strategic partners coverQihoo 360, Tencent, ARM, Cypress, Nippon Kohden, Mindray MedicalGlobally renowned companies, etc. Self-connection with all, all-encompassing wisdom. 📞 +86-15921200191 +86-15214331412 📍 Room 221, Building 1, Lane 760, Wuxing Road, Pudong New Area, Shanghai |
